Top FREE Social Media Apps

“… more than 80% of marketers say measuring social impact is important,
yet fewer than half actually track it."

Using social media as part of your marketing program? Most likely you are. Research reveals that two-thirds of marketers are conducting social media advertising activities. More and more businesses and other organizations are jumping on the social media bandwagon each day.

What doesn’t seem to happen is to act on or measure what your brand gains from social media.

"From the early days of the internet, the prospect of detailed metrics fueled the promise that online advertising could yield unprecedented insights about customer preferences and behavior. That promise has only partially materialized. Online channels provide feedback that offline media cannot, but marketers are still grappling with how to make this input work toward the bottom line."

Here are tools and tips that can help businesses spot and make sense of customer preferences and behavior.

Free Social Media Tools You Should Be Using


* Facebook Insights: built-in and free, this tool provides analysis of your brand’s page metrics.

- Find out which messages hit (and which miss) their mature marks through “people talking about” and noting which posts attract the most engagement.

- Demographics and locations reported by Facebook also offer (free) insights. We discovered one client’s site was attracting more adult children than prospects themselves. And for another, we found that Friends were quirkier than we thought – one report showed a healthy portion of fans used Facebook with the language set to Pirate. Now our posts contain more humor and get more engagement than before.

* Facebook search: type your brand name into the search bar and then, on the results page, click on Public Posts. What you’re left with is real time results for wall posts from all (public) profiles or pages on Facebook!


* TwitterCounter: track follower growth – yours or a competitor’s – for free on a weekly or monthly basis. Upgrade and you can see who is retweeting or sharing your tweets.

* Hootsuite, TweetDeck, Argyle Social, TweetAdder and Co-Tweet are tools for managing your Twitter account. All offer varying degrees of monitoring as well. Our personal favorite is HootSuite. You can track clicks and shares, and set up searches for key phrases (your brand name, your brand plus words such as LIKE, LOVE or HATE). Reports can even be exported and shared, a time-saving feature for smaller organizations.

* Twilert: A service which delivers a regular email update with tweets containing keywords related to your brand, product or service.


* Company page Analytics: see at a glance the interest your brand is generating and what kind of traffic, segmented by industry or other selects.

* Group Statistics: visualize your group members by seniority, function, location and industry.